Second Century Capital Campaign FAQs

 

Frequently Asked Questions

Question: Why are you doing this campaign and project now?

Answer: It’s time! For 100 years, the Grand has welcomed audiences. As you can imagine, time has taken its toll on the building itself. Importantly, our entire block has critical systems and infrastructure reaching or beyond their recommended lifespans, which feels riskier by the month. Additionally, we have the happy problem of outgrowing the single stage available to us. We have capacity audiences, and very few nights available for more programming and community events. This comprehensive effort to address capacity constraints and upgrade infrastructure is the most cost-effective and audience-oriented manner in which we can ensure that The Grand is ready for the next century.

Question: When will construction take place?

Answer: This major transformation will take place over two extended summers in 2026 and 2027 allowing us to continue to present the annual season of shows without interruption. Some improvements will be obvious, and others will be behind the scenes. The project will be completed in 2027.

Question: How much will the project cost?

Answer: The total cost is expected to be $17 million. As of the end of April 2025, we have raised more than $12 million.

Question: Where can I find more information on the campaign and project?

Answer: Visit our Second Century website or look for the link to the Second Century page at the top navigation bar. You can also speak to any fundraising staff at the PAF to learn more.

Question: How can I get involved?

Answer: There are two primary ways to be involved. Firstly, by making a donation! Donations can be made in several different ways – a single payment, or by pledging an amount and making payments over 3 years. We accept all forms of payment, including gifts of stock. The other way to get involved is to share your Grand story! What core memories do you have of The Grand, and why does this place hold such a special place in your heart? Click here to set up a time to tell us your story, and click here to explore donation options.

Question: How many seats will the Theater have when the project is completed? Will you lose seat capacity in the Theater?

Answer: We plan to make the seats themselves larger, and to tweak the floor plan for better sightlines. We are also bringing the Theater up to modern day standards and building codes. We may lose a few individual seats in the process, but we are confident these changes will allow for much better comfort of our audiences, and that we will be able to maintain the quality of shows we can bring to The Grand.

Question: Can I name a seat with a donation?

Answer: Yes, you can. Donors can name a seat in the balcony for $1,000 each, and on the main floor for $2,500 each. You have two lines of 28 characters each to create a custom inscription. Specific seat locations may be requested, however specific seats may already be named. We will get in touch with you if your preferred option is already taken.

Question: I named a seat the last time we could name seats. What’s the plan for those name plates?

Answer: All previous plaques will be remade and placed on the back of a similarly located seat, as the floor plan may shift slightly to accommodate the new seats and sightlines. You also have the opportunity to name your seat again. Please request to rename your seat as soon as possible, as availability is open to the public, and will change depending on the timing of your donation and the location of the seat.

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